youtube performance Archives

Introducing GenAI Contextual Segments for YouTube advertising

Making TV Screens Shoppable With YouTube Video Action Campaigns

October 14, 2021Actions, Awareness, connected tv, Conversions, digital video advertising, direct response, Direct Response Marketing, engagement, Tv Screens, Video Action Campaigns, video marketing, YouTube, youtube performance, youtube tv

The holidays are coming early to direct response marketers on YouTube. The platform recently announced an important update to its inventory, making YouTube ads in the living room more shoppable by expanding video action campaigns to Connected TV devices. Now, marketers that want to drive down-funnel results like online purchases or leads can include videoRead more “Making TV Screens Shoppable With YouTube Video Action Campaigns”

VidCon 2016: Fans, Creators, Brands Connect

June 24, 2016Industry Newsconnecting with audiences with youtube, creator hub, digital video community, driving business with youtube, engagements, finding brand success on youtube, live video, livestreaming, taco bell, Top 100 brands, UM Worldwide, universal pictures, Vidcon, vidcon 2016, video advertising, youtube creators, youtube performance, youtube red, youtube stars, YouTube strategy, youtube success

Last week at the Anaheim Convention Center, Pixability had a front row seat to screaming fans, YouTube stars, and the future of digital media. We were at VidCon, the top gathering for the online video community that brings fans, creators, and advertisers together. If you haven’t yet had the chance to attend, VidCon really solidifiesRead more “VidCon 2016: Fans, Creators, Brands Connect”