Storytelling is really the key to capturing your audience’s attention. Because telling a good story—no matter what the subject matter may be—casts a spell over your viewers by creating an emotional connection. I’ve seen a lot of content producers get distracted by production mumbo jumbo. Don’t make this mistake. Lose anything and everything that isn’t advancingRead more “Put A Spell on Your YouTube Audience, and Make Them Yours”
Tag Archives: YouTube strategy
No YouTube Ad Targeting Plan? Time To Rethink Your Strategy
Advertising on YouTube isn’t always simple science. If you’re not thoughtfully targeting your audience, you could actually end up inspiring a negative reaction to your brand. Take this recent example we discovered: You obviously wouldn’t advertise an adult-only product during children’s programming, and YouTube hasn’t changed this. Unfortunately, we see these kind of mistakes onRead more “No YouTube Ad Targeting Plan? Time To Rethink Your Strategy”
7 Tips For Engaging Your YouTube Community
Video makes community engagement super-easy, but there are still a few things to keep in mind when developing your video strategy. When getting started, be sure to: Have the right video Ask questions and solicit responses Ask for what you want Use annotations Post regularly Be organized Respond to comments Why do you even wantRead more “7 Tips For Engaging Your YouTube Community”
Move Traffic From Your YouTube Channel To Your Website With Sidebar Links
If you’ve had a YouTube channel for a while, you may have missed the new sidebar link functionality that was added with the site-wide channel layout changes earlier this year. Used properly, you can direct traffic from your YouTube channel to your other social media channels, or even your website. To add these links toRead more “Move Traffic From Your YouTube Channel To Your Website With Sidebar Links”
Don’t Read This Post
…unless you want to hear an important YouTube tip, that is. At Pixability, we always recommend keeping your video’s title on the short side. This is due to the fact that YouTube will simply cut off your title after about 45 characters when it appears in search results or the Suggested Videos tab. You mayRead more “Don’t Read This Post”
Google Is Missing Out On Its Biggest Social Media Opportunity
Google is waging a war against Facebook and it’s losing. Ironically, it’s not even using its most important secret weapon in this crucial fight so far. Google+, Google’s third attempt at building a social network, is now almost 9 months old. It’s safe to say that it’s not a runaway success, despite all the moneyRead more “Google Is Missing Out On Its Biggest Social Media Opportunity”