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Introducing GenAI Contextual Segments for YouTube advertising

New Facebook Mobile Video Features Turn Up Heat On YouTube

This post previously appeared on July 26, 2016, on MediaPost. Facebook is experimenting with a number of video features in the test version of its Android app that enhance the mobile viewing experience. New features — like a dedicated video tab and subscription-based video channels — are aiming to make video a more integral componentRead more “New Facebook Mobile Video Features Turn Up Heat On YouTube”

Put A Spell on Your YouTube Audience, and Make Them Yours

Storytelling is really the key to capturing your audience’s attention. Because telling a good story—no matter what the subject matter may be—casts a spell over your viewers by creating an emotional connection. I’ve seen a lot of content producers get distracted by production mumbo jumbo. Don’t make this mistake. Lose anything and everything that isn’t advancingRead more “Put A Spell on Your YouTube Audience, and Make Them Yours”