The Pixability family was deeply shaken by the death of George Floyd and very moved by the peaceful protests around the globe that followed, with many members of our team participating directly in peaceful marches. We decided to get the Pixability team together virtually to discuss how people were feeling, and how we, as aRead more “Honoring Juneteenth & Supporting Black YouTube Creators”
Tag Archives: YouTube
What Marketers Can Do Right Now To Maximize The Impact Of Their YouTube Channel
In these difficult times, people across the globe are struggling to adjust to the new normal — and many marketers are wondering how they can help and inform consumers. While some hard-hit brands are taking time to reevaluate their media strategy, organic viewership is trending upwards as consumers stay home. Overwhelmingly, consumers are looking toRead more “What Marketers Can Do Right Now To Maximize The Impact Of Their YouTube Channel”
How to Approach Connected TV Advertising During This Difficult Time
With the huge increase in traffic on Connected TV platforms and YouTube (including YouTube on TV) during this time when people are staying at home, we’re getting a lot of questions about CTV from brands and agencies. Here are some questions we’re getting — along with answers — to help you as you think aboutRead more “How to Approach Connected TV Advertising During This Difficult Time”
Best Practices for Navigating YouTube Strategies During These Difficult Times
During this very difficult time, we have been getting many questions from agencies and brands about what they should do with their YouTube advertising campaigns. Depending on the industry and situation, we are seeing some advertisers pause to rethink their strategy, and others continuing forward. Regardless of the path each advertiser takes, we have suggestionsRead more “Best Practices for Navigating YouTube Strategies During These Difficult Times”
Three Takeaways from the Brand Insider Summit on QSR
Last month, I had the pleasure of representing Pixability at MediaPost’s Brand Insider Summit QSR in beautiful Scottsdale, Arizona. The conference gathered quick-service restaurant marketers from across the country to talk about how brands and their agencies can adapt their strategies for the changing digital landscape and world. We heard from Burger King’s Jorge OliveiraRead more “Three Takeaways from the Brand Insider Summit on QSR”
Agency Execs Talk YouTube, CTV & Other Hot Topics at the NYC Digital Marketing Masterclass
Last week, we attended a Digital Marketing Masterclass event and met with 30 advertising agency executives to talk through challenges and strategies going into 2020. We’ve spoken highly of Masterclassing’s event series before — it’s not your average tradeshow or conference event where you may get a thousand attendees walking by your booth, but onlyRead more “Agency Execs Talk YouTube, CTV & Other Hot Topics at the NYC Digital Marketing Masterclass”
Confused by Connected TV? Here’s Where Marketers Need To Start
We’re in the middle of a massive shift in video viewing as more and more audiences flock to Connected TV platforms to replace or supplement their linear TV watching. It’s leaving a lot of marketers scrambling to catch up. But this moment is a huge opportunity, as Connected TV platforms are vastly expanding access, scale,Read more “Confused by Connected TV? Here’s Where Marketers Need To Start”
Introducing BrandTrack
YouTube is where the audiences are. But for so many marketers, the vast platform can be a little intimidating. It’s easy to see how an individual video, or an individual campaign, is performing — and while that’s great, it can be tricky to understand the 10,000 mile view of a YouTube strategy. That challenge hasRead more “Introducing BrandTrack”
Dispatches from CES 2020: Connected TV, leveraging data, and establishing partnerships
In many ways, CES is becoming the North American version of Cannes. It’s a fantastic way to check in at the start of the year, make connections, and see what’s happening across the tech and video advertising industry. While the original draw of CES was all the latest gadgets and devices, more and more ofRead more “Dispatches from CES 2020: Connected TV, leveraging data, and establishing partnerships”
How Agencies Should Approach YouTube for TV Screens in 2020
– Agency marketers can take advantage of the massive growth in CTV audiences, and YouTube for TV Screens makes that happen – Bigger is better when it comes to creative – Agencies should refresh their creative approach to make the most of TV screen audiences In a past life, I led the growth strategy ofRead more “How Agencies Should Approach YouTube for TV Screens in 2020”
