Not an official sponsor of the World Cup? That doesn’t mean you can’t still participate in the massive World Cup conversation. The key to connecting with this passionate community of fans (which is already buzzing about the tournament 3 months out) lies in digital video. Viewers are increasingly turning to video platforms like YouTube, Facebook,Read more “Year of Sports: How advertisers can use digital video to join the sports conversation in advance of and through the World Cup”
Tag Archives: YouTube
Unify your video advertising with the world’s first self-serve solution for YouTube, Facebook, and Instagram
Audience eyeballs and ad dollars are increasingly moving to Google and Facebook — in fact, GroupM estimates that the duopoly attracted 84% of digital advertising dollars in 2017 — but managing video campaigns across these platforms remains a significant challenge for advertisers. Dissimilar ad formats, creative sizes, view definitions, and targeting parameters mean that advertisersRead more “Unify your video advertising with the world’s first self-serve solution for YouTube, Facebook, and Instagram”
No more silos: Why marketers must holistically measure performance across video platforms
Agency marketers have a measurement problem. For too long, the advertising industry has been managing and measuring video campaigns in silos. One agency team may manage Facebook video buys, while another team — that might sit on the opposite end of the building — handles the YouTube campaigns. Strategies might be shared in an initialRead more “No more silos: Why marketers must holistically measure performance across video platforms”
Why you need more than a band-aid for brand suitability
No CMO wants to wake up and see their brand called out in the press for serving ads against unsavory content. Ensuring brand safety is rightfully a top priority for digital marketers, but more often than not, it’s framed as a simple black and white issue. But it’s far from a binary. Marketers must changeRead more “Why you need more than a band-aid for brand suitability”
A look back: How YouTube video advertising evolved through 2017
Throughout the year, our ongoing analysis of the video ecosystem uncovered a number of key data-backed trends on YouTube. As the platform’s content and creator landscape continues to grow and evolve, so has audience and advertiser behavior. Increasingly we’re seeing advertisers develop content specifically for YouTube, recognize the strength of in-stream video for driving resultsRead more “A look back: How YouTube video advertising evolved through 2017”
Break Down the Response to the Brand Safety Stir with Pixability’s White Paper
In our annual analysis of how the top 100 global brands (per Interbrand’s report) performed on YouTube, we took a hard look at how this year’s brand safety issue played out on the platform. These top brands published a total of 3% fewer videos in 2017 than last year, but that didn’t slow audience engagementRead more “Break Down the Response to the Brand Safety Stir with Pixability’s White Paper”
Tracking the Top 100 Global Brands’ YouTube Performance
Each year, Pixability turns its video advertising technology on the top 100 global brands (per Interbrand’s ranking) to understand how these brands are performing on YouTube. This year, our analysts paid close attention to late Q2 and early Q3 to analyze how brand safety concerns impacted these top brands’ YouTube behavior. Here’s what we found:Read more “Tracking the Top 100 Global Brands’ YouTube Performance”
The Latest Social Video News: YouTube TV App, Snapchat Audience Targeting Tools, and More
Social video platforms are always innovating, adding (or borrowing) features to outmaneuver their rival platforms. After all, the hustle for audience eyeballs — and ad dollars — is only getting more intense. Here are the key updates from the video platforms that you need to know about: YouTube Watch out, cable: YouTube is coming forRead more “The Latest Social Video News: YouTube TV App, Snapchat Audience Targeting Tools, and More”
Do you know what food and beverage content audiences crave most across social video platforms?
Food and beverage content appeals to a wide audience — after all, everybody eats and drinks. But which content types does this audience crave more than any other? On YouTube — the video platform with the longest tenure — audiences have quite the sweet tooth. The top-performing food and beverage videos (when measured by totalRead more “Do you know what food and beverage content audiences crave most across social video platforms?”
Google awards Pixability the Global Award for Video Innovation
We recently faced off against leading digital marketing companies in the first-ever Google Premier Partner Awards. The awards program recognizes and celebrates partners within the ecosystem that stand out in digital marketing and technical innovation — and we’re proud to say we emerged victorious as the global winner for video innovation! Pixability was the onlyRead more “Google awards Pixability the Global Award for Video Innovation”
