Tag Archives: YouTube

Given it is an election year, political content is set to be larger than ever on YouTube in the second half of 2024. Looking at historical data from previous election years we see that political views and engagements increase on YouTube during debate and election months. Not only are users consuming political content, but theyRead more “Viewers Flock to YouTube for Live Election Coverage and Debates”

Back-to-school shopping is a summer-long effort, with Americans spending an estimated $135.5billion on back-to-school and back-to-college shopping in 2023. From school supply hauls to outfit ideas to lunch recipes, millions of students and parents turn to YouTube for inspiration to fuel their shopping trips. In 2023, views on back-to-school related content hit 4.4B over theRead more “The Back to School Countdown is On”

At Pixability, we’re committed to inclusion and wanted to showcase the increased viewership trends among women’s sports fans. Sports has historically been dominated by men, but the gap in viewership between womens and mens sports continues to narrow. View our Summer Sports one pager to learn more about the uptick in Sports viewership on YouTubeRead more “Summer Sports Viewership On YouTube”

Olympic excitement is heating up on YouTube, with viewership of related content surging months before the games begin. This upward trend will only intensify as we get closer to Paris 2024, peaking during the games but remaining high for weeks afterward. View our Olympics one pager to learn more about the way people watch theRead more “Win Big With Olympics Advertising On YouTube”