Fashion-related content on YouTube has accumulated a total of more than 15 billion views. Though we’ve seen fashion brands make strides on YouTube this year, generating a 200 percent increase in video views since 2013, most fashion brands have failed to fully optimize their YouTube presence. Pixability analyzed the YouTube competency of the top luxuryRead more
Tag Archives: YouTube
Black Friday/Cyber Monday YouTube 2014
The 2014 holiday retail season kicked off this year with a bang during Thanksgiving week’s annual Black Friday and Cyber Monday. This year, YouTube was a central part of the fray. After all the dust settled following weekend sales, Pixability compiled data around the top 100 retail brands who showed up to this year’s holidayRead more “Black Friday/Cyber Monday YouTube 2014”
Air New Zealand Heads to Middle Earth; IKEA Parodies "The Shining" – YouTube Video Analysis
Brands are getting more creative than ever when it comes to YouTube advertising. Take Air New Zealand, for example: an airline who re-created Middle Earth (the fantasy home of Bilbo the Hobbit) for their latest commercial, or Swedish furniture powerhouse IKEA, who gave a nod to “The Shining” in its latest Halloween-themed YouTube ad. CheckRead more “Air New Zealand Heads to Middle Earth; IKEA Parodies "The Shining" – YouTube Video Analysis”
KMART, SPEED STICK, AND SAMSUNG: OH MY! YOUTUBE VIDEO ANALYSIS
Kmart, Samsung, Speed Stick, Gatorade, and PUMA are producing fantastic YouTube ads. Read this week’s YouTube Brand Videos post to learn what these market leaders are doing right, and where there is still room for improvement. 1. Kmart: Not a Christmas Commercial Why it works: Points out how ridiculous Kmart is being, but the useRead more “KMART, SPEED STICK, AND SAMSUNG: OH MY! YOUTUBE VIDEO ANALYSIS”
Monopoly and YouTube have more in common than one might expect. In fact, last week at Reel Video Summit 2014, Pixability laid out six reasons why lessons learned during childhood Monopoly games are applicable to YouTube marketing. Brands, agencies, independent creators, YouTube advertising and marketing companies, and members of the media came together for ReelSEO‘s two-dayRead more
Last week in New York, the brand discussion around YouTube changed forever. And that’s a big deal. Why? Because at ÜberTube 2014 Brand Summit—the first event of its kind—Pixability backed up the potential of YouTube for brand marketers with numbers. Real numbers. Done right, YouTube can outperform even display advertising. And television? Yup, that too.Read more
Today, Pixability announced ÜberTube, a long overdue, independent summit for major brand executives using YouTube as a marketing platform. This post, however, isn’t about ÜberTube (although you can find specifics about the April 29th event here); it’s about the motivation behind the event and why: There’s a fundamental shift in the digital marketing ecosystem YouTubeRead more
YouTube For Brands At Streaming Media West
A few weeks ago, I had the pleasure of moderating a panel at Streaming Media West on YouTube strategy for major brands. The panel discussion focused on why most brands have not yet mastered the dominant entertainment platform for millennials and second-largest search engine in the world: YouTube. A very diverse group of professionals whoRead more “YouTube For Brands At Streaming Media West”
Time To Reconsider Your Hosting Strategy – YouTube For Brands
I just read yet another rather ill-conceived article about YouTube for brands. What caught my attention this time was the shaky foundation of this particular argument. It was based around a pretty infographic that reflected survey-based, non-quantitative data. Haven’t we been here before? You shouldn’t use YouTube because the analytics simply aren’t there. Not true.Read more “Time To Reconsider Your Hosting Strategy – YouTube For Brands”
Google+ and YouTube
For over a year now, Google+ has slowly been creeping into the workflow of YouTube users. Now that YouTube has announced a new comments platform that will utilize users’ Google+ accounts, it seems that it is here to stay. Although the integration process has caused a lot of aches and pains for users—our clients amongRead more “Google+ and YouTube”