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Tag Archives: YouTube
Infographic: 2023 Holiday Viewing Trends
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[Video] Generative AI: Your New Copilot for Brand Suitability
Did you know that 37% of surveyed executives estimate that YouTube campaign impressions are unsuitable or off target? That’s not surprising, as 500 hours of video content is uploaded to YouTube every minute. At that rate, it’s nearly impossible to keep up with the nuances of brand suitability for each individual brand with humans alone.Read more “[Video] Generative AI: Your New Copilot for Brand Suitability”
Addressing Unreliable Claims About YouTube and the Google Video Partner Network
A recent report by a third-party firm stated claims about the amount of in-violation impressions that run on the Google Video Partner (GVP) network. However, this report used unreliable sampling and proxy methodologies, leaving these claims unfounded. At Pixability, we are committed to providing our clients with the highest level of brand safety, brand suitability,Read more “Addressing Unreliable Claims About YouTube and the Google Video Partner Network”
How to Keep Your Campaigns Brand Suitable in a Growing Creator Economy
To connect with consumers today, you must create authentic and genuine content. And this means working with creators. The creator economy has grown nearly 120% in the last two years, which is great news for brands as this authentic content attracts views and engagement and drives sales. We expect creator and influencer marketing to growRead more “How to Keep Your Campaigns Brand Suitable in a Growing Creator Economy”
Your Brand Suitability Solution Claims to be Based on AI, But is it?
With 500 hours of content uploaded to YouTube every minute, it is impossible for humans alone to keep up with the various nuances of brand suitability of each brand. When you don’t get it right, the toll can be great: Most – if not all – brand suitability solutions deliver some form of protection forRead more “Your Brand Suitability Solution Claims to be Based on AI, But is it?”
Is YouTube Missing from Your CTV Strategy? Here’s Why You Should Have FOMO
What is YouTube CTV and how is it different from YouTube TV? What exactly is YouTube CTV? YouTube CTV is a version of YouTube optimized for TVs and other large screens. It can be accessed through smart TVs, streaming devices like Apple TV and Roku, and even gaming consoles. Once connected, viewers can browse andRead more “Is YouTube Missing from Your CTV Strategy? Here’s Why You Should Have FOMO”
Reach & Frequency Across YouTube and CTV: How Pixability Helps Minimize Waste and Drive Incremental Reach
The pendulum is swinging away from Linear TV, as Pixability’s proprietary research shows that 75% of US consumers will not subscribe to a cable subscription in the next few years. As a result, this shifting consumer behavior is also causing advertisers to rethink their Linear TV ad investments. In fact, Linear TV ad spending fellRead more “Reach & Frequency Across YouTube and CTV: How Pixability Helps Minimize Waste and Drive Incremental Reach”
Leveraging ChatGPT to Find Suitable Content at Scale
Since its November release, there has been a ton of buzz about ChatGPT. There are some who say that it will change the world and many who think it is certainly going to change a variety of businesses by automating many jobs. At Pixability, we leverage this AI to help us solve complex problems onRead more “Leveraging ChatGPT to Find Suitable Content at Scale”
4 Tips to Help Financial Services Advertisers Maximize their YouTube Investments
Let’s face it, just like managing our own personal finances, managing an advertising budget is challenging. But, the good news is that many consumers turn to YouTube for tips and tricks on personal finance, also making YouTube an excellent investment for Financial Services advertisers. Here is a quick look at the Financial Services space onRead more “4 Tips to Help Financial Services Advertisers Maximize their YouTube Investments”
