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Introducing GenAI Contextual Segments for YouTube advertising

3 Tips to Make Your Brand Pop on YouTube

YouTube is a go-to platform for brands to connect with consumers. Leveraged along each step of the consumer journey, it is the most popular resource for product discovery, reviews, and researching “how to” videos post-purchase. To fully take advantage of YouTube’s power, brands need to actively maintain their YouTube channels and avoid letting it becomeRead more “3 Tips to Make Your Brand Pop on YouTube”

4 Tips to Help Food & Beverage Advertisers Take a Bite Out of YouTube 

We’ve all been there. You see an eye-catching, mouth-watering food video and immediately think, “I have to have it.” Even if you just finished up a meal.  The power of video makes YouTube an undeniable resource for driving interest in food and beverage products, especially for those brands you’d find in a store. 90% ofRead more “4 Tips to Help Food & Beverage Advertisers Take a Bite Out of YouTube “

Key Shopping Insights on Youtube

It’s no secret that our day-to-day activities adapt with evolving technology. In the height of the COVID-19 pandemic, online shopping behavior skyrocketed and continues to grow today. US ecommerce sales reached $959.9 billion in 2021, growing 18% since 2020. Shoppers are turning to the internet, now more than ever, to complete their shopping experiences. TheRead more “Key Shopping Insights on Youtube”