Last week, our Chief Product Officer Jackie Swansburg Paulino appeared on ExchangeWire’s TraderTalk TV to discuss the explosive growth of the Connected TV ecosystem, and how advertisers can ensure their strategies remain brand suitable on CTV platforms. During the episode, Jackie discusses: Big issues around brand suitability across the Connected TV universe While the vastRead more “ExchangeWire’s TraderTalk TV: Ensuring Brand Suitability on Connected TV”
Tag Archives: YouTube
Why YouTube Should Be A Major Part Of TV Marketing Strategies
Consumers have more options for viewing video than ever, presenting a challenge to advertisers that are looking to connect with their audiences. As the world of TV and audience viewing behaviors evolve, advertisers must also adapt their strategies to continue making an impact. Last week at Advertising Week New York, our Chief Growth Officer BrianRead more “Why YouTube Should Be A Major Part Of TV Marketing Strategies”
4 Insights On Packaged Food Content That Food & Beverage Advertisers Should Know
Audiences are hungry for food and beverage content on YouTube, with the space clocking in at over 2.3 trillion total views to date across 27M videos and 937K channels. It’s the fifth largest category on YouTube, and growing at 24% year-over-year, making it a critical component of food and beverage advertiser strategies. It’s especially importantRead more “4 Insights On Packaged Food Content That Food & Beverage Advertisers Should Know”
Pixability Makes The Inc. 5000 List For The 8th Year In A Row
Today, we’re proud to announce that Pixability has again made the Inc. 5000 list of the fastest-growing private companies in the country. This is the 8th consecutive year that we’ve made the list, which is not only an amazing achievement, but a testament to how our company has continued to innovate and grow. Few companiesRead more “Pixability Makes The Inc. 5000 List For The 8th Year In A Row”
3 Things To Know About The TV & Movies Category On YouTube
It should come as no surprise that Movies and TV content attracts a massive audience on YouTube. The platform is the first stop for consumers looking to discover and share video content around their passions, so a highly visual space like Movies and TV is a perfect fit for YouTube. We wanted to better understandRead more “3 Things To Know About The TV & Movies Category On YouTube”
Webinar Recap: The State of Play on CTV
Last month, executives from across the advertising industry shared their insights during the virtual Connected TV Advertising Summit, presented by VideoNuze. In our session, Chief Product Officer Jackie Swansburg Paulino joined Trevor Buchmayr (Head of U.S. Programmatic, PHD), Jen Soch (Executive Director, Channel Solutions, GroupM), and Anthony Susi (Director, Marketplace Development, Xandr) for a fascinatingRead more “Webinar Recap: The State of Play on CTV”
Consumer Viewing Preferences Are Changing – Are You Ready?
We’re in the midst of a seismic shift in how consumers are watching video content. Connected TV platforms and streaming services have completely changed consumers’ video consumption, and as a result, many consumers are reevaluating their cable and satellite TV subscriptions. To help advertisers understand exactly how audiences are watching video, we surveyed more thanRead more “Consumer Viewing Preferences Are Changing – Are You Ready?”
Landmark New Report Shows Consumers’ Viewing Habits are Shifting to YouTube and Connected TV
We’re witnessing a massive transformation in the way consumers watch video content. The proliferation of digital streaming platforms has completely upended the traditional linear TV model, transforming consumer viewing habits and how consumers watch their favorite content. To understand this shift in how consumers are thinking about and watching digital video content, especially YouTube andRead more “Landmark New Report Shows Consumers’ Viewing Habits are Shifting to YouTube and Connected TV”
Why YouTube On TV Screens Should Be Top-Of-Mind For Advertisers
Digital streaming platforms have completely transformed how people consume content. Now, people don’t have to wait for prime time to watch their favorite video content, and their favorite video content isn’t necessarily a highly-produced network television show. It could be an influencer’s latest update, a sketch comedy skit, or even clips from that highly-produced networkRead more “Why YouTube On TV Screens Should Be Top-Of-Mind For Advertisers”
Meet the Pixers – Chanti Nanton
We’re excited to kick off “Meet the Pixers,” our new blog series where we will introduce you to the talented folks who make our company a success. Tell us a little bit about your background: I’ve been working in the Customer Success wheelhouse in the agency world for the last 6 years and at PixabilityRead more “Meet the Pixers – Chanti Nanton”
