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Introducing GenAI Contextual Segments for YouTube advertising

Navy blue graphic with portrait of Brent on the left and some text and a logo on the right

Meet the Pixers – Brent Spitzer

June 26, 2023

Meet the Pixers is our blog series where we introduce you to the talented folks who make our company a success. Today, we’re featuring Brent Spitzer, EVP of Sales.

What do you think is the biggest challenge our industry is facing?

I think there are many challenges to the industry that stem from the ever-evolving demand from consumers, specifically on brands to be “perfect”.  The expectation on brands regarding social positions, hiring, sourcing, communications, etc. is at a much higher bar than previously set. And, operating under such expectations, that can have dramatic shifts to a brand or business, creates a significant challenge and an equally significant opportunity. Brands need to make decisions with agility, flexibility and a layer of social awareness that creates different and ever-changing expectations from consumers at a rate of speed that continues to accelerate. The challenge to our industry is the opportunity. Making the best decisions you can by making sense of the billions of data points in front of you, faster! 

What excites you the most about working in our industry?

The same challenges mentioned above, are also what drives innovation, demand and the need for technical solutions and human intelligence to solve. I love that our industry is constantly being challenged with ever-evolving challenges and opportunities. Never a dull day!

What drew you to join Pixability?

Great people, great team!

What is the last video you watched on YouTube?

Ha, well if anyone knows me…I am a hockey junky. The videos that are recommended to me tend to be hockey highlights. I also do a lot of work on and around the house, so I watch a lot of DIY videos too.  Having spent a few years at RedBull, I still watch a ton of action sports content on Youtube. (And, I love all videos that show any “fails”…boating may be my favorite for some reason). But, since I am heading to see one of my favorite live bands perform tonight, the Tedeschi Trucks Band, the last video I did watch was them performing Bonnie Raitt’s “Angel From Montgomery”.