Viewers Flock to YouTube for Live Election Coverage and Debates

Given it is an election year, political content is set to be larger than ever on YouTube in the second half of 2024. Looking at historical data from previous election years we see that political views and engagements increase on YouTube during debate and election months.

Not only are users consuming political content, but they are also watching the debates and election coverage LIVE on the YouTube platform. See how your brand can tap into the increased traffic in the political space.