Skip to content

Introducing GenAI Contextual Segments for YouTube advertising

Pixability
Pixability

How Saucony Drives Reach and Purchase Consideration on Connected TV

May 7, 2021
Grace Smith - Headshot
Grace Smith Digital Marketing Manager Saucony
Amie Crawford - Headshot
Amie Crawford VP, Group Account Director iProspect
TheresaGo
Theresa Go VP, Platform Partnerships Pixability

To help power the launch of its new Endorphin Collection running shoes, Saucony worked with its agency iProspect to tackle this CTV challenge. The results demonstrated CTV’s ability to drive reach and purchase consideration. Watch the webinar now for a discussion with the architects of the Saucony campaign, on how the team built a winning CTV strategy across YouTube, Amazon Fire TV, and Roku.