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Introducing GenAI Contextual Segments for YouTube advertising

Pixability
Pixability

Optimize Audiences on YouTube and CTV To Drive Business Outcomes

March 25, 2021
RobNorman
Rob Norman Former Chief Digital Officer GroupM
MoeChughtai
Moe Chughtai Product Lead, Headof Advanced TV MiQ
JackiePaulino
Jackie Swansburg Paulino Chief Product Officer Pixability

As streaming video consumption grows exponentially, many advertisers are challenged to find their audiences efficiently on connected TV and YouTube. On top of this, they need to drive and measure real ROI on video campaigns and make sure they’re brand-suitable. Hear what it takes to optimize your YouTube and CTV audiences around business outcomes. You’ll find out: The impact of recent drastic changes in video consumption, how to effectively build new audiences and re-create existing audiences on YouTube and CTV, and the best ways to ensure brand suitability on YouTube and CTV.