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Introducing GenAI Contextual Segments for YouTube advertising

Pixability
Pixability

The New Rules of Brand Building

November 24, 2021
Yale Cohen
Yale Cohen EVP, Global Digital Standards Publicis Media
Chelsea Jenkins
Chelsea Jenkins Director, Cultural and Inclusive Marketing Kellogg Company
Jackie Paulino
Jackie Swansburg Paulino Chief Product Officer Pixability
Larry Harris
Larry Jenkins Founder and CEO Alpha Precision Media

There have never been more opportunities – and challenges - for brand building than currently, in the CTV age. On the one hand, marketers have unprecedented ways to connect directly with target audiences, with highly engaging and specific messages. On the other hand, marketers must navigate their way through a labyrinth of brand suitability, brand safety, DE&I and other considerations. All of this must be done with finite resources and an eye on ROI. Learn from experts about the new rules of brand building. This webinar was broadcast at the Connected TV Advertising Brand Suitability Summit, presented by VideoNuze and sponsored by Pixability.