Why Brand Suitability Matters to Connected TV

A deep dive into what brand suitability is, and why it matters to connected TV advertising. Explore how agencies and advertisers are adopting increasingly sophisticated approaches to brand suitability as connected TV viewership surges.

David George

CEO

Pixability

Colleen Durkin

SVP, Experience & Activation Investment Lead

Assembly

Joshua Lowcock

Global Chief Media Officer

UM

Susan Schiekofer

Chief Digital Investment Officer

GroupM