YouTube’s Increased Importance as Part of the TV Marketing Mix

The world of TV is more fragmented and evolving faster than ever before. What do brands need to do to play a role in this environment? We bring together experts in the advanced TV space to show marketers just how to move TV forward — with everything from moving from GRPS to CPMS and audience-based buying, to multiscreen TV and achieving optimal deduplicated reach and frequency, to data and outcome measurement never before possible.