Linear TV advertisers need to rethink their approach, and put Connected TV platforms at the top of their priorities.
CTV and YT Archives
YouTube reaches 95% of online adults 35+ in a month.
Viewers across demographic lines are turning to YouTube to find, connect and share video content — and marketers must meet them there.
YouTube is the biggest recipient of CTV ad spending, accounting for 40% of eMarketer total CTV ad spending estimate. Roku and Hulu collectively account for an additional 30%. About seven in 10 total US CTV ad dollars go to these three companies.
More and more marketers are waking up to the fact that linear TV alone isn’t going to cut it anymore, and are moving budgets to CTV in response.
In 2019, CTV will account for 5.4% of total US digital ad spending. For total media ad spending, which includes digital and analog channels, CTV will account for 2.9% of all ad spending in 2019. By 2023, 7.0% of total digital ad spending and 4.7% of total media ad spending will go to CTV.
More and more marketers are waking up to the fact that linear TV alone isn’t going to cut it anymore, and are moving budgets to CTV in response.
US advertisers will spend $6.94 billion on CTV ads in 2019, up from $5.04 billion in 2018. By 2023, that figure will reach $14.12 billion.
More and more marketers are waking up to the fact that linear TV alone isn’t going to cut it anymore, and are moving budgets to CTV in response.
The Roku Channel reaches 75% of Netflix users (based off of ACR data).
While Netflix doesn’t offer advertising, marketers can reach 75% of that audience by advertising against The Roku Channel.
Over 80% of Fire TV Device owners are Prime Members. They are more likely to; have a HHI > $100k, be younger than 35 (18-34) & research products online before buying in store more often.
Advertising on Amazon Fire TV is a great way for marketers to reach high-earners and young consumers.
YouTube ads on TV screens reach 91% of light TV viewers & drive a 10% greater lift in recall than ads on linear TV.
YouTube on TV Screens is a great step into the Connected TV space, and a perfect way to extend the reach of linear buys.
On average, users watch over 250 million hours of YouTube on TV screens every day.
TV screens are a huge part of YouTube’s viewership that marketers can’t ignore.
Amazon Fire TV has roughly 71.2M users, while Roku has 95.2M users. In total, connected TV devices have more than 203M users in the US in 2020.
The Connected TV audience is massive, and one that linear TV marketers are missing.
