Nothing inspires consumers like video to learn more about a brand or product.
CTV and YT Archives
YouTube received a dramatic 20.1% of all U.S. video ad spending in 2018.
YouTube grabs a massive amount of video ad investment as brands look to engage their consumers on the platform.
YouTube is the sleeping giant in Connected TV, with around 15% of YouTube ad views occurring on living room screens.
Many marketers put YouTube into the mobile and desktop video bucket, but that doesn’t reflect how audiences are using the platform.
78% of digital marketers include digital video to drive additional reach for linear TV campaigns.
Shifting budget from linear TV buys is a smart strategy to drive efficient reach.
In the 2019 fiscal year, YouTube earned about $15 billion in global gross ad revenues.
YouTube is where marketers are moving their ad dollars to sieze on the massive demand for video.
YouTube will gross $4.04 in net ad revenue in 2020, over $3.43B in 2019.
Brand and agency marketers are following audience eyeballs to YouTube.
YouTube has the highest reach and viewing hours among ad-supported streaming services, and represents a quarter of all streaming watch time across both subscription and ad-supported platforms in the US.
Marketers should make YouTube their primary focus when planning their digital video strategy.
Average digital video usage will rocket to 108.1 minutes per day among U.S. internet users in 2020, nearly double that of social media usage.
While social media usage is reaching a ceiling, digital video viewership continues to grow.
Average time spent per day watching YouTube increased 9.6% in 2020 over 2019, and watchtime is forecasted to grow.
Unlike linear TV, YouTube’s viewership is climbing.
75% of internet users go to YouTube to watch video, while on social platforms it’s not their primary motivation.
Social platforms users scroll past video, but they want to watch it on YouTube — making it the perfect platform for video dollars.
