YouTube Guide: Campaign Types
All YouTube Guides
Ad Campaigns Summary
| Campaign Name | Campaign Description | Campaign KPIs | Ad Formats |
|---|---|---|---|
| Live Streaming YT TV | Subscription-based live TV streaming service offering access to major broadcast and cable networks | High Impact, VCR | Varies |
| Demand Gen | A long-term marketing tactic that drives consumers down the marketing funnel to convert leads by leveraging both video & display creative in one campaign | Conversions, Views, CPV | Varies |
| Target Frequency | Advertisers set an average number of times per week or per month that viewers will see ads | Reach, Frequency | Varies |
| Video Ad Sequencing | Series of ads in a specific order to tell a more tailored story | Frequency, Storytelling | Varies |
| Video Reach | Short-form videos to maximize brand awareness via unique audience reach and higher CPM | Reach, Impressions | Varies |
| Video View | Multi-format videos to mix & match your content and test where each performs best | Views, CPV | Varies |